Archive Projects

Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.

Client
The Atlas Project

Year
01/01/0001

Year
01/01/0001

Client
The Echo Project

 

Showstopper.

Memorial Hermann is the oldest hospital network in Houston. They're internationally renowned, home to some of the most accomplished and respected minds in medicine, and service one of the biggest and busiest metropolises in the world.

But instead of beating their chests, they chose to tell their stories from the heart, stories that prove the most advanced care should also be the most personal.

 
 

  • Company: Memorial Hermann
    Brand: Children’s Memorial Hermann

  • Agency: Rokkan NY
    Creative Director: Joshua Foster
    Creative Director: Mike Maher
    Creative Director: Jeff Samson
    Executive Producer: Bruce Andreini
    Account Director: Nicole Herman
    Strategy Director: Tammy Hwang

  • Production Company: Keeper Content
    Director: Terry Rayment
    Edit: Jai Shukla @ Nomad
    Color: Tom Poole @ Company3
    Music: Barking Owl

 
 
 

With Us You Can.

A heartwarming commercial that tells the story of a father supporting his son’s dream of becoming a professional rugby player with the help of DirectAxis personal loans.

 
 

  • Company: DirectAxis
    Brand: DirectAxis Personal Loans

  • Agency: Machine
    Executive Creative Director: Jake Bester
    Creative Director: PJ Eales
    Associate Creative Director: Joshua Foster
    Executive Producer: Caz Friedman
    Head of Strategy: Marc Horne
    Account Director: Kate Jackson

  • Production Company: Velocity
    Director: Gregg Bailey
    Edit: Anthony Lee Martin
    Post-production: Deliverance
    Music: Pulse

 
 
 

The Bottle Operate Table.

Stones is South Africa’s largest pool hall chain, with 14 locations across the country. The problem was that brands were diverting their promotional budgets to more contemporary venues.

So, we created something that would actively encourage Stones customers to choose the promotional brand over their usual brand: The Stones BOT, or Bottle Operated Table, which neatly combined the two primary elements of the Stones experience – pool and beer, rewarding customers for buying a specific brand with a free game of pool.

 
 

  • Company: Rayhaus
    Brand: Stones Bar

  • Agency: Machine
    Executive Creative Director: Gareth McPherson
    Creative Director: PJ Eales
    Creative Director: Joshua Foster
    Head of Strategy: Marc Horne
    Account Director: Kate Jackson

  • Production Agency: NURUN
    CTO: Johan Steyn
    Information Architect: Michael Celliers
    Information Architect: Dustin Silk
    Information Architect: Gareth Cozens
    Information Architect: Vanya Kruger
    Information Architect: Richard Masefield

 
 
 

Magic Body Control Banner Ads.

How do we let people experience Magic Body Control without going for a test drive? Let them experience it from their smart device.

We created a series of banner ads that use smartphone functionality, each demonstrating Magic Body Control in their own way.

 
 

  • Company: Daimler
    Brand: Mercedes-Benz
    Product: Magic Body Control

  • Agency: Publicis Machine
    Executive Creative Director: Gareth McPherson
    Creative Director: PJ Eales
    Creative Director: Joshua Foster
    Creative Director: Willie Struwig
    Copywriter: Neil Meyer
    Copywriter: Gregory Walker
    Art Director: Alicia Nicola
    Art Director: Lloyd Foggit
    Account Director: Greg Baker

  • Production Agency: Sizmek
    Developer: Tauriq Dramat
    Developer: Tiaan Vorster

 
 
 

#FaceCake

Machine is an agency made up of 110 individuals. From studio to dev to client service, management, and the call center, each person’s unique role is important to the healthy and productive functionality of our company. And that’s a lot of uniqueness. A lot of individuality. That’s 110 distinctive points of view, 110 opinions, 110 one-of-a-kind personalities, working together to create what Machine is, two years later. Our company cannot be defined by a name or a CI or a color scheme, it’s far, far bigger than that. It’s the people that really define it.

So when Machine turns 2 years old, it’s really 110 Machine employees who are celebrating their 2nd birthday.

 
 

  • Company: Machine Agency

  • Agency: Machine
    Executive Creative Director: Jake Bester
    Creative Director: Dani Loureiro
    Creative Director: Bridget McLaren
    Art Director: Joshua Foster
    Art Director: Andrew Ringrose
    Copywriter: Neil Meyer
    Copywriter: Gisele Human
    Illustrator: Cassandra Leigh Johnson
    Illustrator: Nicole Dalton
    Illustrator: Kate Witney

  • N/A

 
 
 

Dare Greatly.

It’s not just Cadillac’s tagline but a mantra written across the luxury brand’s walls. It’s a challenger spirit that dares to do what others can’t or won’t. To create luxury cars unlike any other… that truly drive themselves, that can be subscribed to, and that dominate the world racing circuit podium after podium.

 
 

  • Company: General Motors
    Brand: Cadillac

  • Agency: Rokkan NY
    Chief Creative Officer: Brian Carley
    Creative Director: Ryan O’Keefe
    Associate Creative Director: Joshua Foster
    Executive Producer: Jeremy Fox
    Account Director: Barney Baxter

  • Production Company: Independent Media
    Director: Janusz Kaminski
    Edit: Paul Martinez @ Arcade
    Color: Fergus @ The Mill

 
 
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Don’t Be Afraid of The Dark.

‘If Mother didn’t tell you about Marmite, what else didn’t she tell you?’ – A campaign that brought to life everything unknown, interesting, or downright bizarre.

One thing your mother definitely didn’t tell you are scary stories – local and traditional- that spring from Halloween. Since we’ve positioned ourselves as the spread that tells you things your mother didn’t tell you, we thought it appropriate to connect the dots, and created a Halloween campaign that did just that.

The tactical Halloween campaign ‘Don’t be afraid of the Dark’ encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.

 
 

  • Company: Pioneer Foods
    Brand: Marmite

  • Agency: Machine
    Creative Directors: Jake Bester
    Creative Directors: Gareth McPherson
    Design Directors: Dani Loureiro
    Design Directors: Bridget McLaren
    Art Director: Joshua Foster
    Copywriter: Gisele Human
    Copywriter: Neil Meyer
    Designers: Bridget McLaren, Andrew Ringrose, Josh Foster
    Illustrators: Dani Loureiro, Andrew Ringrose

  • N/A

 
 
 

Grab Your Seat

The Red Bull X-Fighters World Tour is the premier Freestyle Motocross series in its discipline of motorsport. The series travels all around the world to incredible locations as the riders perform heart-stopping tricks all in the name of becoming champion.

2014 marked the first time a Red Bull X-Fighters World Tour stop was to be held in South Africa. We set out to create a campaign to bring the global excitement of Red Bull X-Fighters to life with a uniquely South African look and feel. To do this we created a series of patterns and handcrafted typefaces that combined elements of the high-octane, extreme nature of the sport with the tradition, heritage, and aesthetic of South African art and culture.

 
 

  • Company: Red Bull
    Product: Red Bull X-Fighters

  • Agency: Machine
    Executive Creative Director: Jake Bester
    Senior Art Director: Joshua Foster
    Copywriter: Neil Meyer
    Copywriter: Giran Adams
    Designers: MW van der Walt, Joshua Foster, Jacque Smit, Cassandra Leigh Johnson, Alicia Nicola

  • Production: Nurun
    CTO: Andrew La Grange
    Strategic Lead: Andy Gilder
    Developers: Mick Valentine, Dustin Silk, Gareth Cozens

    Illustration: Studio Muti