First Flight.

We were asked to make a 4-minute documentary about a new, custom, V8 Twin-turbo being built exclusively for the Cadillac CT6-V. The brief was for it to feel premium and full of energy, however, we were handed a tiny budget, had to shoot in an old factory, and didn’t have access to the vehicle.

Rather than stick to the brief our idea was to treat this bespoke engine as a new product from Cadillac - giving it its own launch film and visual identity. With no paid media behind the film, it managed to outperform the big-budget (paid media) campaigns by more than 200%.