The Original.
In 1824 George Smith became the first person to apply for and receive a license to legally produce spirit, that’s why The Glenlivet is known as “The Single Malt That Started It All”.
In 2016, the brand was falling behind the times and in desperate need of a refresh. We created a bold, new visual identity for the brand (which was quickly copied by many of our competitors) while conveying a story that was both engaging and relevant to our target audience.
-
Company: Pernod Ricard
Brand: The Glenlivet -
Agency Publicis Machine
Executive Creative Director: Gareth McPherson
Creative Director: Joshua Foster
Creative Director: PJ Eales
Executive Producer: Caz Friedman
Head of Strategy: Marc Horne
Business Unit Director: Aileen Sauerman
Account Director: Kate Jackson -
Production Company: Velocity Films
Director: Gregg Bailey
DOP: Willie Nel
Post Production: Deliverance
Edit: Anthony Lee Martin
Color: BlackGinger
