The Original. The Glenlivet.

In 1824 George Smith became the first person to apply for and receive a license to legally produce spirit, that’s why The Glenlivet is known as “The Single Malt That Started It All”.

In 2016, the brand was falling behind the times and in desperate need of a refresh. We created a bold, new visual identity for the brand (which was quickly copied by many of our competitors) while conveying a story that was both engaging and relevant to our target audience.