The Algorhythm.
The Red Bull Studios Cape Town is South Africa’s leading authority on electronic music. And they have a number of properties they use to expose South Africa’s youth to this music. The problem was that every property had a different look and feel, so the public didn’t see it as Red Bull Studios.
They needed a new corporate identity that was as unique their brand and could house all of their properties.
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Brand: Red Bull
Product: Red Bull Studios -
Agency: Publicis Machine
Executive Creative Director: Gareth McPherson
Creative Director: Joshua Foster
Creative Director: PJ Eales
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Designers: Andrew Ringrose, Kelsie Blake
Account Director: Jamie Rossiter
Strategy Director: Marc Horne -
Production Company: Nurun
Chief Technology Officer: Johan Steyn
Sound Design: Red Bull Studios
What if the music the studio makes, makes the corporate identity?
Using advancements in technology the Algorythm breaks the STEMS down mathematically, and detects peaks in their audio frequencies. The peaks determine the size and regularity of the icons that the Algorythm assigns, but we’ll go into more detail on this further down the page.
