Visit Obecity, USA.
Welcome to Obecity, USA. A fake place with a very real problem. Nearly 120 million Americans, including one in six children, struggle with obesity, which trails only smoking as our nation's leading cause of preventable death.
This fake tourism campaign seeks to destigmatize the obesity epidemic and provide resources and information by joyously welcoming viewers with hard-hitting statistics to a place that looks like home and feels like home because it is home. We’d tell you to come and visit - if you didn’t already live here.
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Company: Pennington Biomedical Brand: Pennington Foundation
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Agency: Rokkan New York
Chief Creative Officer: Brian Carley
Executive Creative Director: Alex Lea
Creative Director: Joshua Foster
Creative Director: Mike Maher
Digital Creative Director: Geo Sosa
Designer: Jin Park
Executive Producer: Jenny Lee -
Sound Design & Mix: Rob Di Fondi @ Sound Lounge
Music: Human Worldwide
Developers: Jim Blackwelder, Katrina Blackwelder
Films
These two films were created to change the conversation around obesity. These stories, crafted from real research on the obesity epidemic, show the human side of the disease, as well as the many factors that make it an intractable public health problem.
Out of Home
