Follow the Leader
It all trickles down. True luxury forges the trail that imitators will follow.
This campaign brings that idea to life through a game of follow-the-leader, with the QX60 leading the way through the city, while a sea of mass-market SUVs struggle to keep up—in more ways than one.
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Brand: INFINITI
Product: QX60 -
Agency: Publicis Q New York
Executive Creative Director: Bill Carlson
Group Creative Director: Joshua Foster
Copywriter: Sophie Kollaja-Hecht
Art Director: Megan Curry
Executive Producer: Anthony Garetti -
Prodco: Radical Media
Director: Dave Meyers
DOP: Scott Cunningham
Edit: Ted Guard @ MakeMake
Color: Roman Hankewycz @ Harbor
VFX: Harbor
Music: Barking Owl
Sound Design: Q Dept