The (Re)Launch
Who knew pre-owned could feel so new?
When launching a new vehicle every car brand uses the same trope over and over again. One could argue that it’s become synonymous with new car reveals.
So when Infiniti Certified Pre-owned wanted to showcase their practically “like-new” suite of pre-owned vehicles - we knew exactly what we needed to do.
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Company: Nissan
Brand: Infiniti
Product: Infiniti Certified Pre-owned -
Creative Director: Joshua Foster
Art Director: Megan Curry
Copywriter: Mike Maher
Copywriter: Jeff Samson
Executive Producer: Anthony Garetti
Account Supervisor: Phil Scates
Strategy Director: Malavika Rao -
Production Company: Sibling Rivalry
Director: Joe Wright
DOP: Xiaolong Liu
Edit: Robert Lopuski @ Cabin Edit
VFX: Harbor
Color: Damien Van Der Cruyssen
Music: Human Worldwide
Sound Design: Human Worldwide