The (Re)Launch

Who knew pre-owned could feel so new?

When launching a new vehicle every car brand uses the same trope over and over again. One could argue that it’s become synonymous with new car reveals.

So when Infiniti Certified Pre-owned wanted to showcase their practically “like-new” suite of pre-owned vehicles - we knew exactly what we needed to do.

  • Brand: INFINITI
    Product: INFINITI Certified Pre-owned

  • Creative Director: Joshua Foster
    Art Director: Megan Curry
    Copywriter: Mike Maher
    Copywriter: Jeff Samson
    Executive Producer: Anthony Garretti

  • Prod Co: Sibling Rivalry
    Director: Joe Wright
    DOP: Xiaolong Liu
    Edit: Robert Lopuski
    VFX: Harbor
    Color: Damien Van Der Cruyssen
    Music: Human
    Sound Design: Human

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